额 为什么先有鸡后有蛋还是先有蛋

南沙商业多少年才能旺? 先有商业还是先有人?
■特邀嘉宾:广东省流通业商会执行会长黄文杰(图左二)广州高力国际物业服务有限公司调研及咨询部董事陈厚桥(图右一)
■主持:新快报记者 李琳
俗话说“茶三酒四游玩二”,一壶清茶,三只茶盏,三个人一落座,谈古论今,说楼市、道商业……谈笑风生中,总有智慧的火花时时擦出……
《新快报·商业地产》新开了“三人茶座”栏目,每期都特别邀请两位业界专家、学者或企业高管、项目操盘手,就社会关注的商业地产问题展开讨论,将以独到的视野,深入的剖析,精妙的言论与专业化的建议,共同为广州商业地产号诊把脉,为业界与政府建言,齐齐推动商业地产的繁荣发展。
9月6日,国务院正式批复了《广州南沙新区发展规划》,南沙正式成为了全国第六个国家级新区。南沙的新规划、新定位一下子就把市场搅热了,住宅楼市大旺,国庆前后推出来的商用公寓也卖断了货。
还没能撑起一个10万㎡商场
主持:南沙商业一下子热了起来,有不少发展商都说要去开大商场,南沙的这股商业热有没有虚火呢?
陈厚桥:现在说南沙的商业旺不旺太早了!商业繁华跟人、跟企业分不开,现在的南沙才有多少人?企业也不多,有的那些机关单位,职工都住市区里,下午四点多就下班了,一到晚上就几乎是空城了。想想有什么人会去消费呢!
黄文杰:我调查过,这地方现在常住人口满打满算的,也就10万人左右。一个8万-10万平方米的像天河城这样规模的购物中心,至少要有50万-60万常住人口才能撑得起!
主持:我们先不说现在,说说未来,至少要多少年后,我们才能在南沙看到像天河城一样热闹的大商场?
黄文杰:要三五年吧!其实南沙现在都建起了很多楼盘,但买的大多是投资客,大家都不去住,如果这些楼盘都住满了,其实也应该能撑得起一个大型购物中心了。最关键还是怎么才能把人气给吸引过来,而且还要留得住!
陈厚桥:我没有那么乐观。看珠江新城都发展了多少年了,现在商业也并不是很旺。南沙的商业真要做旺,至少要10年!不过话说回来,商业能不能做旺,最关键的还是产业问题!南沙距离广州中心城区那么远,一个在广州上班的人,不可能把家安在南沙天天来回跑吧,所以那边要真正有人气,还是要有大批企业进驻,让人有工作的地方,都说安居乐业,对远郊的新区来说,没有“业”就不可能有“居”。南沙需要引进足够多的企业才能把人气真正提起来,这一点政府的规划和引导非常重要。
还是先有人?
主持:有人说南沙留不住人是因为配套不足,大家想买东西没地方去,所以就没人愿意住下来?
陈厚桥:对一个新区来说,究竟是先有配套的商业还是得先有人?这就像先有鸡还是先有蛋一样,是扯不清的。不过这两样始终是相互相成的,现在南沙也有些小商业,像金洲商业街这类的,虽然规模不大,档次也不高,但是这两年发展得还是挺快的。商业要一步步来,人旺一些,生意好做一些,就会吸引更多的人过去做生意。而商店多了,买东西方便了,安心住在那里的人也就会更多,又反过来再带动商业的发展。
黄文杰:先有商业还是先有人?关键还是人!主持:南沙的商业要守很长的时间,那对政府、对想进入这个市场的发展商来说,现在最应该注意的是什么?
陈厚桥:从政府层面来说,要合理引导、严格审批,千万不能一下子批建一大堆大型商业项目。关键是要把好土地出让、规划审批的关卡,从源头上避免恶性竞争。而对发展商来说,更不能连市场调研都没有做透,对消费群没研究透,就盲目进来搞商业!
黄文杰:在未来五年内,南沙这边除了一些社区商业、街铺外,最多只能撑起两个8万-10万平方米规模的大型购物中心,超过两个了,市场就危险了,大家都会没有生意做!如果10年后,当地的常住人口能超过100万了,才有可能考虑支撑起更多的购物中心。
陈厚桥:发展商真要在南沙发展商业,还是先立足社区,先从社区商业做起,一方面能满足社区居民日常生活的需要,另一方面也能降低自己的风险。毕竟入住的居民多了,社区商业的消费基础还是比较稳定的。
“免税区”
有总比没有好
主持:南沙不是还有“免税区”、“免税店”的规划吗?这个“免税”的大招牌,难道不能给商业带来更多机会吗?
陈厚桥:“免税区”、“免税店”对南沙来说,只能是锦上添花。海南的离岛免税政策出来后,有很多国外的大型购物中心找过我们想进去开店,但后来都无疾而终,海南旅客客流的季节性非常强,大规模的旅游购物还是很难做得起来。从旅游资源看,南沙跟海南是没法比的,所以要想指望靠离港免税来吸引旅游消费,其实还是有个基础的问题,那就是谁会过来旅游购物呢?
黄文杰:我倒觉得不管有没有旅游资源,“免税区”能做起来,对南沙的商业始终还是个大利好。毕竟除了本地消费,“免税店”能吸引更多外来客,只要运作、宣传得好,还是有机会的,可以把东莞、中山、深圳,甚至外省的客源吸引过来,毕竟来南沙比去香港或者海南要方便多了。
(本文来源:金羊网-新快报
作者:李琳)
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