从创建removal order (FBA移除请求)开始，全流程可视，精确到每一个包裹每个物品；
7天24小时，随时查看在途数量，投递数量，处理状态，库存数量，修理进度，出库求情完成百分比，包裹跟踪号，费用明细等；
检查，检测，检修，清算买断，转运回国，360度无死角替您解决退货难题；
全自助管理系统，无需来回几十封邮件沟通处理换标细节，随时发起进出库请求，节省双方沟通成本，您专心卖货，我们用心理货；独创FBA超级出库，货物在途未投递都可以发起出库请求，替您省时到分秒。
支持各种组合各种玩法:
可以多账号入库并多账号出库，可以ASIN/ FNSKU/Merchant SKU多对多并任意交换，可以FBA入库转散单+FBA出库，可以2个或多个产品合成为1个，1个产品拆成多个，可以随时自助购买散单出库所用的美国本土物流折扣Label (Fedex/UPS/USPS)。
新火系统与Amazon通过最高安全级别API方式无缝对接，所有数据自动交换几秒完成；
超强纠错防错体系，关键步骤系统多层自动校验，杜绝错贴标，漏贴标，贴岔箱麦，发错FBA地址等一切可能的人为错误；
所有进出库流程全部设计为多重扫码操作，确保您的账号安全无虞！
E-SELLERS SERVED
PRODUCTS SAVED
1,001,183&&
ASSET RECOVERED
$30,496,288
+1 609-662-4290 (office)
OFFICE ADDRESS
1 Broadway Rd Suite 1CranburyNJ, 08512USA
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1. Your relationship with Freshingstock
1.1 Your use of Freshingstock\s products, software, services and web sites (referred to collectively as the "Services" in this document and excluding any services provided to you by Freshingstock under a separate written agreement)
is subject to the terms of a legal agreement between you and Freshingstock. "Freshingstock" means Freshingstock Inc., whose principal place of business is at 511 Thomson park drive, cranberry township, Pa 16066, United States. This document explains how the agreement is made up, and sets out some of the terms of that agreement.
1.2 Unless otherwise agreed in writing with Freshingstock, your agreement with Freshingstock will always include, at a minimum, the terms and conditions set out in this document. These are referred to below as the "Universal Terms".
1.3 Your agreement with Freshingstock will also include the terms of any Legal Notices applicable to the Services, in addition to the Universal Terms. All of these are referred to below as the "Additional Terms". Where Additional Terms apply to a Service, these will be accessible for you to read either within, or through your use of, that Service.
1.4 The Universal Terms, together with the Additional Terms, form a legally binding agreement between you and Freshingstock in relation to your use of the Services. It is important that you take the time to read them carefully. Collectively, this legal agreement is referred to below as the "Terms".
1.5 If there is any contradiction between what the Additional Terms say and what the Universal Terms say, then the Additional Terms shall take precedence in relation to that Service.
2. Accepting the Terms
2.1 In order to use the Services, you must firstly agree to the Terms. You may not use the Services if you do not accept the Terms.
2.2 You can accept the Terms by:
(A) clicking to accept or agree to the Terms, where this option is made available to you by Freshingstock in the user interface for any S
(B) by actually using the Services. In this case, you understand and agree that Freshingstock will treat your use of the Services as acceptance of the Terms from that point onwards.
2.3 You may not use the Services and may not accept the Terms if (a) you are not of legal age to form a binding contract with Freshingstock, or (b) you are a person barred from receiving the Services under the laws of the United States or other countries including the country in which you are resident or from which you use the Services.
2.4 Before you continue, you should print off or save a local copy of the Universal Terms for your records.
3. Language of the Terms
3.1 Where Freshingstock has provided you with a translation of the English language version of the Terms, then you agree that the translation is provided for your convenience only and that the English language versions of the Terms will govern your relationship with Freshingstock.
3.2 If there is any contradiction between what the English language version of the Terms says and what a translation says, then the English language version shall take precedence.
4. Provision of the Services by Freshingstock
4.1 Freshingstock has subsidiaries and affiliated legal entities around the world ("Subsidiaries and Affiliates"). Sometimes, these companies will be providing the Services to you on behalf of Freshingstock itself. You acknowledge and agree that Subsidiaries and Affiliates will be entitled to provide the Services to you.
4.2 Freshingstock is constantly innovating in order to provide the best possible experience for its users. You acknowledge and agree that the form and nature of the Services which Freshingstock provides may change from time to time without prior notice to you.
4.3 As part of this continuing innovation, you acknowledge and agree that Freshingstock may stop (permanently or temporarily) providing the Services (or any features within the Services) to you or to users generally at Freshingstock\s sole discretion, without prior notice to you. You may stop using the Services at any time. You do not need to specifically inform Freshingstock when you stop using the Services.
4.4 You acknowledge and agree that if Freshingstock disables access to your account, you may be prevented from accessing the Services, your account details or any files or other content which is contained in your account.
4.5 You acknowledge and agree that while Freshingstock may not currently have set a fixed upper limit on the number of transmissions you may send or receive through the Services or on the amount of storage space used for the provision of any Service, such fixed upper limits may be set by Freshingstock at any time, at Freshingstock\s discretion.
5. Use of the Services by you
5.1 In order to access certain Services, you may be required to provide information about yourself (such as identification or contact details) as part of the registration process for the Service, or as part of your continued use of the Services. You agree that any registration information you give to Freshingstock will always be accurate, correct and up to date.
5.2 You agree to use the Services only for purposes that are permitted by (a) the Terms and (b) any applicable law, regulation or generally accepted practices or guidelines in the relevant jurisdictions (including any laws regarding the export of data or software to and from the United States or other relevant countries).
5.3 You agree not to access (or attempt to access) any of the Services by any means other than through the interface that is provided by Freshingstock, unless you have been specifically allowed to do so in a separate agreement with Freshingstock.
5.4 You agree that you will not engage in any activity that interferes with or disrupts the Services (or the servers and networks which are connected to the Services).
5.5 Unless you have been specifically permitted to do so in a separate agreement with Freshingstock, you agree that you will not reproduce, duplicate, copy, sell, trade or resell the Services for any purpose.
5.6 You agree that you are solely responsible for (and that Freshingstock has no responsibility to you or to any third party for) any breach of your obligations under the Terms and for the consequences (including any loss or damage which Freshingstock may suffer) of any such breach.
6. Your passwords and account security
6.1 You agree and understand that you are responsible for maintaining the confidentiality of passwords associated with any account you use to access the Services.
6.2 Accordingly, you agree that you will be solely responsible to Freshingstock for all activities that occur under your account.
6.3 If you become aware of any unauthorised use of your password or of your account, you agree to notify Freshingstock immediately at http://www.Freshingstock.com/support/accounts/bin/answer.py?answer=48601.
7. Privacy and your personal information
7.1 For information about Freshingstock\s data protection practices, please read Freshingstock\s privacy policy. This policy explains how Freshingstock treats your personal information, and protects your privacy, when you use the Services.
7.2 You agree to the use of your data in accordance with Freshingstock\s privacy policies.
8. Content in the Services
8.1 You understand that all information (such as data files, written text, computer software, music, audio files or other sounds, photographs, videos or other images) which you may have access to as part of, or through your use of, the Services are the sole responsibility of the person from which such content originated. All such information is referred to below as the "Content".
8.2 You should be aware that Content presented to you as part of the Services, including but not limited to advertisements in the Services and sponsored Content within the Services may be protected by intellectual property rights which are owned by the sponsors or advertisers who provide that Content to Freshingstock (or by other persons or companies on their behalf). You may not modify, rent, lease, loan, sell, distribute or create derivative works based on this Content (either in whole or in part) unless you have been specifically told that you may do so by Freshingstock or by the owners of that Content, in a separate agreement.
8.3 Freshingstock reserves the right (but shall have no obligation) to pre-screen, review, flag, filter, modify, refuse or remove any or all Content from any Service. For some of the Services, Freshingstock may provide tools to filter out explicit sexual content. These tools include the SafeSearch preference settings (see http://www.Freshingstock.co.uk/help/customize.html#safe). In addition, there are commercially available services and software to limit access to material that you may find objectionable.
8.4 You understand that by using the Services you may be exposed to Content that you may find offensive, indecent or objectionable and that, in this respect, you use the Services at your own risk.
8.5 You agree that you are solely responsible for (and that Freshingstock has no responsibility to you or to any third party for) any Content that you create, transmit or display while using the Services and for the consequences of your actions (including any loss or damage which Freshingstock may suffer) by doing so.
9. Proprietary rights
9.1 You acknowledge and agree that Freshingstock (or Freshingstock\s licensors) own all legal right, title and interest in and to the Services, including any intellectual property rights which subsist in the Services (whether those rights happen to be registered or not, and wherever in the world those rights may exist). You further acknowledge that the Services may contain information which is designated confidential by Freshingstock and that you shall not disclose such information without Freshingstock\s prior written consent.
9.2 Unless you have agreed otherwise in writing with Freshingstock, nothing in the Terms gives you a right to use any of Freshingstock\s trade names, trade marks, service marks, logos, domain names, and other distinctive brand features.
9.3 If you have been given an explicit right to use any of these brand features in a separate written agreement with Freshingstock, then you agree that your use of such features shall be in compliance with that agreement, any applicable provisions of the Terms, and Freshingstock\s brand feature use guidelines as updated from time to time. These guidelines can be viewed online at http://www.Freshingstock.com/permissions/guidelines.html(or such other URL as Freshingstock may provide for this purpose from time to time).
9.4 Other than the limited license set forth in Section 11, Freshingstock acknowledges and agrees that it obtains no right, title or interest from you (or your licensors) under these Terms in or to any Content that you submit, post, transmit or display on, or through, the Services, including any intellectual property rights which subsist in that Content (whether those rights happen to be registered or not, and wherever in the world those rights may exist). Unless you have agreed otherwise in writing with Freshingstock, you agree that you are responsible for protecting and enforcing those rights and that Freshingstock has no obligation to do so on your behalf.
9.5 You agree that you shall not remove, obscure, or alter any proprietary rights notices (including copyright and trade mark notices) which may be affixed to or contained within the Services.
9.6 Unless you have been expressly authorised to do so in writing by Freshingstock, you agree that in using the Services, you will not use any trade mark, service mark, trade name, logo of any company or organisation in a way that is likely or intended to cause confusion about the owner or authorised user of such marks, names or logos.
10.1 Freshingstock gives you a personal, worldwide, royalty-free, non-assignable and non-exclusive licence to use the software provided to you by Freshingstock as part of the Services as provided to you by Freshingstock (referred to as the "Software" below). This licence is for the sole purpose of enabling you to use and enjoy the benefit of the Services as provided by Freshingstock, in the manner permitted by the Terms.
10.2 You may not (and you may not permit anyone else to) copy, modify, create a derivative work of, reverse engineer, decompile or otherwise attempt to extract the source code of the Software or any part thereof, unless this is expressly permitted or required by law, or unless you have been specifically told that you may do so by Freshingstock, in writing.
10.3 Unless Freshingstock has given you specific written permission to do so, you may not assign (or grant a sub-licence of) your rights to use the Software, grant a security interest in or over your rights to use the Software, or otherwise transfer any part of your rights to use the Software.
11.1 You retain copyright and any other rights you already hold in Content which you submit, post or display on or through, the Services. By submitting, posting or displaying the content you give Freshingstock a perpetual, irrevocable, worldwide, royalty-free, and non-exclusive licence to reproduce, adapt, modify, translate, publish, publicly perform, publicly display and distribute any Content which you submit, post or display on or through, the Services. This licence is for the sole purpose of enabling Freshingstock to display, distribute and promote the Services and may be revoked for certain Services as defined in the Additional Terms of those Services.
11.2 You agree that this licence includes a right for Freshingstock to make such Content available to other companies, organisations or individuals with whom Freshingstock has relationships for the provision of syndicated services, and to use such Content in connection with the provision of those services.
11.3 You understand that Freshingstock, in performing the required technical steps to provide the Services to our users, may (a) transmit or distribute your Content over various public networks
and (b) make such changes to your Content as are necessary to conform and adapt that Content to the technical requirements of connecting networks, devices, services or media. You agree that this licence shall permit Freshingstock to take these actions.
11.4 You confirm and warrant to Freshingstock that you have all the rights, power and authority necessary to grant the above licence.
12. Software updates
12.1 The Software which you use may automatically download and install updates from time to time from Freshingstock. These updates are designed to improve, enhance and further develop the Services and may take the form of bug fixes, enhanced functions, new software modules and completely new versions. You agree to receive such updates (and permit Freshingstock to deliver these to you) as part of your use of the Services.
13. Ending your relationship with Freshingstock
13.1 The Terms will continue to apply until terminated by either you or Freshingstock as set out below.
13.2 If you want to terminate your legal agreement with Freshingstock, you may do so by (a) notifying Freshingstock at any time and (b) closing your accounts for all of the Services which you use, where Freshingstock has made this option available to you. Your notice should be sent, in writing, to Freshingstock\s address which is set out at the beginning of these Terms.
13.3 Freshingstock may at any time, terminate its legal agreement with you if:
(A) you have breached any provision of the Terms (or have acted in manner which clearly shows that you do not intend to, or are unable to comply with the provisions of the Terms);
(B) Freshingstock is required to do so by law (for example, where the provision of the Services to you is, or becomes, unlawful);
(C) the partner with whom Freshingstock offered the Services to you has terminated its relationship with Freshingstock or ceased to offer the S
(D) Freshingstock is transitioning to no longer providing the Services to users in the country in which you are resident or from which
I acknowledge that I have read and agree to the above Terms and Conditions
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新火客服一eBay 卖家如何策划一个营销活动？
eBay 卖家如何策划一个营销活动？
促销活动对我们并不陌生，比如 eBay 上针对世界杯的一些主题营销，比如我们根据自己的产品特定做个专题活动，再比如在圣诞节，父亲节等节日的时候，也会有各种促销活动，这些活动有什么区别吗 ? 促销就是简单的打折就完事了吗 ? 下面我就来详细说一下，eBay 卖家如何一步步来做个促销活动。每个活动都有它的目的，所有的后续工作都围绕着这个目的展开，如果我们没有明确目的去做活动，那就会变成为了做活动而做活动。按活动目的可以简单分为：推品牌，促销量两类。推品牌可分为：提升品牌知名度、提升品牌形象、提升品牌利润。促销量可分为：保证利润，保证销量。需要强调的是，活动的目的一定是有一个为主，没有主次的活动是很难达到我们想要的效果的。按活动的周期去分：我们可以简单的划分为：日常 ( 周常，月常 ) 即固定的周期做活动、节日促销活动、特色专题活动。其中，前面提到的 3 常 ( 日常、周常、月常 ) 的策划，可以形成一个商家的固定的活动，培养用户关注店铺的习惯。节日营销非常多商家重视，也让很多的买家养成 " 不促销不购物 " 的习惯。特色专题活动，自己销售品类的打折专题比如：降价 40% 大促销，秋季服装搭配，户外骑行产品专题等等，专题活动是可以发挥更多创意的空间，也是最容易出彩的地方。下面我以节日促销促销和专题活动为例介绍，大家可以自己去了解推品牌的活动策划。先来了解一下促销的要点：1. 促销就是促进销售，那到底目的是保利润还是保销量这个就根据自己情况去决定促销的力度。2. 促销不能改变产品，也不能根本改变经营的状况，促销可以带来一段时间内的提高销售的手段，但是无法根本解决经营状况，当促销结束后销售额也会慢慢恢复平常水平。3. 促销是有时效的，不要无限期的打折，这样会让顾客觉得你的促销没有价值。所以有周期性的不同产品打折活动，吸引客户关注。4. 必须提供额外的价值，要能让顾客感觉参加你的促销能占到便宜。一个完整的活动流程包括下面几个方面：1. 促销人群定位，根据促销主题思考我们促销的人群是哪些，他们对什么样的信息更敏感。2. 活动选款 ，如何选择我要参加活动的产品、以及备货。3. 设置折扣 ，利用工具将我们的优惠信息显示在 eBay 上，比如打折显示原价和促销价，买二送一等等。4. 制作促销页面或者专题页面以及 EDM，将我们参加活动的产品集中显示在一个页面上。5. 活动的推广，把我们的活动进行站内、站外推广，让潜在顾客第一时间了解我们正在开展的活动，有哪些产品正在进行降价销售。6. 活动效果评估分析，做完了一个活动，我们要能知道这个活动具体带来的效果怎么样，发现活动中的问题，并对方案进行调整。一、人群的定位本次活动主要针对的人群，人群的主要国家区域，性别，年龄段，行为特征等等。比如我们要做的是父亲节促销，购买的人群：有可能是子女，或配偶。自己是做 3C 类的产品比如手机 , 平板，我们可以选择适合适合老爸们，使用的手机、平板。如果我们时尚类的比如：男装、剃须刀、手表、男鞋、男包这类产品是非常符合父亲节这个主题的。如果我们是做的专题活动，比如骑行周边设备专题，那我们的人群定位就是爱好骑行的户外爱好者。要了解骑行人群对什么比较敏感。是价格还是物流等其他信息。二、选品活动选品原则：1. 每次活动，并非越多越好，而且必须有一款主打的产品，主打产品必须高性价，配合独立的文案和最佳的位置。如果设计的版面所有产品都排列的差不多，文案也都类似，顾客将无法区分出重点。2. 数据化，看市场的取向去理性的选择参加活动的产品，不能凭感觉盲目的选择产品。3. 产品的属性必须和活动的风格匹配，比如父亲节节，温馨、内敛、回报等等，提炼每个产品的主要卖点，并且进行分类。主打产品永远都是最匹配活动的，而普通产品不能喧宾夺主。4. 产品的价格最少有 3 个层次，举例子：特价活动 10 个产品，可以选择 3 个低价，3 个正常价格，3 个客户能看出性价比的，1 个是高价。5. 产品的视觉设计也要有层次，要注意选择产品颜色协调性，好让美工设计版面。我们了解了选品原则，总体的方向就有了，再来说说具体的落地操作如何通过数据把符合我们想要的产品筛选出来。通过一些数据分析分析工具去分析我们的产品，了解自己账号内的产品销售情况。比如最近 1 个月内浏览量、访客数最高的是哪些产品，销售额最多的是哪些产品，浏览量很高，成交率也很高的产品有哪些。流量少，销售低有哪些 ? 处于中间的产品又有哪些，找到当前正在热卖的产品，销售潜力比较好的产品，滞销的产品根据自己的活动需求选取产品。如果是推新品，近期刊登应该选 1 个月内浏览量大，成交率相对较高的产品，可以按浏览量和成交率进行排序。如果我们做的的清仓促销，我们应该选择近期无流量或者销售量很低的产品。可以按售出、浏览量倒序排列。选品完成后还有个备货的过程，如何准确的预估销量进行提前备货对于做活动的卖家是个很大的考验。如果货备的太多，促销没有达到预期的效果，会造成库存积压，影响公司整体现金流情况，如果备货少了，可能活动刚开始几天就没库存了，Listing 可能被下架，再补货可能已经过了活动时间。如果是国内直发备货的问题还没有那么棘手，如果是海外仓的备货就更加的复杂，因为要考虑到交期和海运的时间等多种因素。大家要通过数据分析，合理的安排自己的备货情况。三、设置折扣设置折扣就是使用一些工具，将我的折扣显示在上，这里主要用到的 eBay 后台自带的 Markdown Manager 提前设置好折扣生效的日期，到了时间自动打折，以及 Promotions Manager 设置不同的折扣套餐。这两个工具，作为 eBay 卖家大家都经常用到，我就不多介绍了。我们在活动期间也可以设计多种套餐形式，变相的降价。如果使用了我们的关联促销，也能将你正在打折的产品显示关联促销中，告诉访客该商品正在打折，吸引访客点击。四、设计活动专业和 Banner 图片、EDM 页面一个专题的成功取决于内容，物品价格、折扣信息、物品的图片选择都有可能改变用户的购买意愿。设计促销页面的设计要紧密结合我们要做的活动的主题去设计，烘托节日的气氛。比如父情节促销的活动，我们就应该表现父亲与儿女的亲情。设计小技巧：配色：颜色是最直接表现手法，掌握好节日的颜色特征，能更直接、准确表达出相应主题内涵。比如我们很熟悉的情人节：粉色系，体现爱情的甜蜜圣诞节，圣诞老人的红色，圣诞树的绿色，以及白色雪花是这个节日的经典颜色。找到我们常见节日的固定色彩搭配，让我们的设计更能烘托氛围，抓住访客的眼球。我们可以将活动页面设计分为：头图以及商品陈列设计。头图的设计：头图包括了标题的设计和主推产品构图、其中标题文案是重点。要求：突出活动的主题，表明利益点，强调主推折扣产品。促销活动应该标注活动的截止日期，如果是专题页面可以不用标明，但需要活动高峰后替换头图，弱化折扣，作为长期引流的着陆页。头图也是可以调整成 Banner，传播到各个地方去。下面是我收集到的一些头图设计。商品陈列：要有主题和层次。要能凸显价格层次和视觉层次，下面截图来来自 B2C 网站 .圣诞节日促销，凸显利益点降价 59%，产品显示有层次上面几个是主推的产品，最下面为普通产品。骑行专题页面，头图设计醒目，文案突出，头图显示主推的前面几款产品，有层数，而且设计展现简洁，新颖。3C 手机专题页面，头图设计醒目，强调利益点：非常有性价比的价格 $89.99，以及免费送 8G TF 卡。主推产品出在最佳位置，有视觉层次，也有价格层次。这方面目前还是一些 B2C 网站做的很好。但是在我们的 eBay 平台中能做到这样专业的专题的卖家非常少，这方面还有很大的提高空间。以下是我看到少有的设计相对专业的专题设计。EDM 的设计可对专题页面进行改进 , 这里我也就不展开了。唯一注意一点的是，EDM 代码结构一般为 table 布局跟目前主流 DIV 布局有比较大的差异，而且要考虑到是在邮件中展现，所以宽度一般控制在 700~800px，内容不宜太长，显示的产品并非越多越好。下面介绍一下，如何将我们设计好的页面显示到 eBay 上 ?进入 eBay 系统后台点击 Manage my Store 里面找到 Design your store ， 在导航选择 Custom Page 新建一个页面进入到选择模板页面，选择 Text Section / HTML 点击 Continue输入页面的标题，以及将我们设计好的促销页面的代码拷贝到输入框中，根据自己的需要选择是否隐藏导航栏。保存设置后可以在店铺链接中看到我们生成的页面，拿到页面的链接地址。接下来要做的事情就是活动的推广了。五、活动推广活动的推广是个非常大的内容，也是个非常重要的步骤，活动能引来多少流量，直接决定了这个活动的效果。eBay 推广可以分为站内推广和站外推广。站内推广：1. 在每个 Listing 的顶部添加活动的 Banner，listing 的侧边栏添加小 Banner，店铺页面添加 Banner 等等，但是修改的工作量大，以后 Banner 自动添加和替换的工作可以交给刊登工具去提高效率。以下为在 eBay 上的 Seller 的一些实际活动截图a. 在 Listing 顶部或者中间添加引流 Banner，这个是最常见的方法b. 在店铺的页面 , 在店铺的滚动的 Banner 中也出现促销活动入口c. 在 Listing 页面的侧边栏添加小的 banner尽可能多的在店铺的各个页面增加进入活动的入口。2. 给订阅店铺的老顾客发送站内信3. 设置关联促销，全部 listing 只出现正在促销活动的产品，而且第一个出现的是促销主推的产品。我们的关联促销是可以全部开启并指定出现某个 Listing。站外社会化营销：这个是个很大的话题，这里只是提供一个思路。大家可以去分析自己活动的产品客户群常去网站，从站外流量中可以找到线索。这里就不展开了，简单说一下思路：将多个账号的外部流量来源制作成一个表格，将重叠度比较高的网站列出来，重点去营销，前提是这些账号的产品和用户群是重叠的。找到这些网站后可以重点去他们上面做营销活动，针对不同的网站，运用不同的方法，将流量引到我们设计的促销页面或者专题页面上，进行转化。EDM 老客户通知：如果手上有老顾客的邮箱，可以将我们设计好的 EDM，在活动开始后第一时间通知客户。通过 EDM 将流量引到我们设计促销页面或者专题页面。六、效果分析这里可以分为，活动中的效果分析，和活动后的效果分析。我们先来看活动中效果分析。可以通过第三方工具衡量我们创建的自定义店铺页面的流量和转化情况，以及我们活动促销页面、专题页面的流量和转化。其中有几个重要的指标我们一起来看一下：1. PV、 UV 衡量引流效果页面的 PV、UV，用于衡量流量的多少，如果是活动页面就是衡量引来流量的多少，可以知道我们引流效果有没有达到我们的预期。如果来的流量很低，说明我们需要马上调整我们的推广策略，换一种引流的方式。2. listing 的点击量和点击率衡量转化效果点击量：访客来到页面总共的点击次数点击率：点击量 / 总访问量。如果发现我们活动没有流量进入到我们的促销页面，说明我们的引流效果不好，应该积极改变我们引流的方式，通过流量的变化评估效果。如果是我们的点击率太低，说明我们设计的促销页面是有问题的，也是要进行调整，努力提高点击量和点击率。完成一次调整就可以观察数据的变化以及进行前后数据对比。活动后效果分析在一个活动完成之后，我们就要对活动整体进行一个效果分析。有几个指标是我们应该关注的，销售额，活动带来了多少的销量，引来了多少 PV，UV，转化率怎么样 ,可以通过环比数据来看出效果来。1. 整体的销量评估整个活动的投入是多少 ? 产出多少 ? 计算我们的投入产出比。并观察自己活动的 " 衰减期 " 是多久，就是我做一个活动后，多久后我们销量会恢复到之前的状态。2. 主推单品的销量评估分析活动期间主推产品的浏览量、售出，以及成交率情况，有没有达到我们预期的效果，还可以观察折扣的力度与销量的关系。七、活动总结做好一个活动执行力是前提，这是基础。活动结束后，就要收集各方面反馈，用户的评论、客服的反馈、物流是否通顺等等，反馈的核心是市场推广、商品选择、客服跟踪、采购回货、物流跟踪在活动的配合是否顺畅，有无发现主题推广不一致的情况，整合营销的打法是要整个团队顺利的沟通。1. 数据反馈前期确定的相关目标的完成情况是什么样的，投入的人力资源是什么样的，产生这样的情况的原因是什么样的。然后评估收益，并在数据中心对本次活动产生的数据进行归总。在此后的活动中备查。核心指标根据活动主题来定，常见的是浏览量、访客数、购买用户、退款用户、销售额、毛利、毛利率、销售件数、推广费用。2. 团队协作反馈一般的营销活动，我们比较关注前期的市场推广，而忽略平台内部的商品布局，忽略订单完成后的补货、发货情况，跨境电商的链条非常长，哪个环节出问题，会影响销售情况或增加成本，对于电商的快节奏来说，团队间的整体协作比单个团队更重要。营销过程中，团队的沟通至关重要，而沟通的高效往往建立在良好的数据支持上面，大家交流的数据统计口径是一致的，面对数据的理解是一致的，才能在协作中达到高效的沟通和融合，对于数据质量的把控、数据预测和统计都要一个系统来支持，而用户群的选择，商品的选择更是需要数据分析来支持，这就是数据营销。最后主导推动活动的主要人员或者部门要开会交流，总结活动中遇到的问题，以及解决办法。下次活动应该改进的地方，编写一个完整活动报告。以上内容属作者个人观点，不代表雨果网立场！如有侵权，请联系我们。有任何 eBay 问题，请关注微信号【ebaycifnews】原网页已经由 ZAKER 转码以便在移动设备上查看
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