商标对企业的重要性_百度知道
商标对企业的重要性
越多越好 最好是英文的哦
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商标作为企业的无形资产，在日常经营中起着至关重要的作用。 商标注册，不仅保护自己经营的品牌长久发展，也能有力的阻止那些仿冒者，以合法的手段保护自己的经济利益。商标注册的好处有很多，概括来说包括:(1)具有区别商品或服务出处的作用，引导消费者认牌购物或消费; (2)促进生产者或经营者不断提高或稳定产品(或服务)的质量; (3)有利于市场竞争和广告宣传，?注册企业商标-企业注册商标好处 注册商标是企业信誉和质量的象征;(4)商标是企业的无形财产，信誉的载体，可为企业带来可观的经济效益; & (5)注册商标受法律保护，享有专用权;其他任何人均不能在相同或近似商品(或服务)上使用; (6)注册商标是一种可以转让、继承并可一直延续的重要无形资产; (7)避免自己使用的商标被他人抢先注册而为他人做嫁衣;避免无意侵权，而支付巨额赔偿; (8)为企业可持续发展，创造强势品牌奠定基础等。 &&参考资料：
卓越的技术转移与能力交易平台
主营：技术转让、专利交易、区域技术平台建设、专利收购
这是在英国注册商标的好处英国专利商标版权所有仅供参考Benefits of registered trade mark protectionRegistering your trade mark gives you the exclusive right to use your mark for the goods and/or services that it covers in the United Kingdom (UK).If you have a registered trade mark you can put the & symbol next to it to warn others against using it. However, using this symbol for a trade mark that is not registered is an offence.A registered trade mark:• may put people off using your trade mark without your permission• allows you to take legal action against anyone who uses your trade mark without your permission• allows Trading Standards Officers or Police to bring criminal charges against counterfeiters if they use your trade mark• is your property, which means you can sell it, or let other people have a licence that allows them to use it.What if I do not register my trade mark?If you do not register your trade mark, you must rely on the common law action of passing off if someone uses your mark without permission.Passing off actions are extremely expensive. They require large amounts of evidence to persuade the court that the people who would buy the relevant goods or services would associate the trade mark with you and that the other person's goods or services have been mistaken for yours.Unregistered marks may have rights limited to a confined geographical area, because it is difficult, particularly for smaller companies, to prove that they have a trading reputation throughout the UK . Registering a trade mark can give you protection throughout the UK , even if you do not have a trading presence everywhere.
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