Frequently Asked Questions – MAX 2015
Please Sign In with the Adobe ID email address you will be using to access the Creative Cloud while onsite at MAX.
If you do not have an Adobe ID linked to a current membership, Sign Up using an email address you will have access to onsite.
Find answers to everything you need to know about MAX.
All registrants are required to sign up for MAX using an Adobe ID. You can create one through the registration process if you don’t have one.
Please Sign In with the Adobe ID email address you will be using to access the Creative Cloud while on site at MAX.
If you do not have an Adobe ID linked to a current membership, Sign Up using an email address you will have access to onsite.
Customer Service and Adobe MAX event managers do not have access to set up or reset passwords. The registration process will guide attendees through the login or sign up process.
If you have forgotten your password, go the .
The Adobe ID is Adobe’s single sign-on that lets you register for Adobe events, download free trials, buy products, manage orders, and access online services such as Adobe Creative Cloud . It also gives you access to be part of the thriving Adobe online community.
Full conference pass
All keynotes and evening activities: Monday-Tuesday, Oct 5-6
All breakout sessions and labs: Monday-Wednesday, Oct 5-7
Access to all activities held in the Community Pavilion
Breakfast and Lunch: Monday-Wednesday, Oct 5-7
Does not include access to preconference labs, which can be purchased separately
Yes, breakfast and lunch are provided to all attendees over the main conference days (Monday thru Wednesday, Oct. 5-7)
Buffet options will be offered at the Welcome Reception on Monday and the Bash on Tuesday
Registered MAX attendees are permitted to purchase one guest social pass. Guests must be 21 years or older and accompanied by the MAX registrant who purchased the guest pass. Guest passes have access only to the following evening events:
Sponsor Welcome Reception (Monday, Oct 5)
MAX Bash (Tuesday, Oct 6)
Evening events (guest passes) are not available for individual purchase.
MAX 2015 offers a group discount program when you register a group from
your company. Multiple packages for attendee groups of 3 to 10 can be
purchased directly through registration with a credit card. Once the attendee
purchases the group package, registration codes will be automatically
generated and given to the attendee at the end of the registration process.
Large groups of 11 or more may be eligible for greater discounts. If interested, send an email to
for more information.
Group Discount Terms and Conditions:
This offer cannot be combined with any other offer, package, or promotion codes. You may choose to pay with the same credit card for the multiple
registration fees or use individual credit cards for each transaction. Payment by
purchase order or check is not accepted.
Only ONE (1) discount may be applied to an individual registration. Under no circumstances can any of the discounts be combined. Your registration must be paid in full before the Early Bird and/or any other discount deadlines in order to receive the pricing for those discounts.
All registration fees for Adobe MAX 2015 are in U.S. dollars. Conference registration fees will be accepted with a valid credit card: American Express, MasterCard or Visa only.
Attendee substitutions from the same company may be made at any time at no charge but must be made in writing.
Substitution requests for individuals outside the company will not be granted.
Substitution requests can be sent to the Adobe MAX Registration Team at .
Please include the following information:
Full names of both the original registrant and substitute registrant
New registrant's user name
The replacement registrant will need to create a new account and stop prior to the payment portion
Note: Cancellation of travel and hotel reservations is the exclusive responsibility of the registrant.
All substitution requests must be received no later than September 17, 2015.
Onsite substitutions will incur a $150 processing fee.
The tax ID number for MAX is 77-0019522.
To request a W-9 form, send an email to .
Send an email to Public Relations at
with inquiries regarding attendance as a press member. For inquiries regarding attendance as an analyst, send an email to Industry Analyst Relations at . Adobe does not archive information on registered press and analyst attendees from previous MAX conferences, so you will need to provide your credentials in your correspondence.
To receive a visa invite letter you must register first, then request a visa for MAX through our Contact Center at . If you do not receive a visa in time to travel to the United States for MAX, your registration fees will be fully refunded.
Cancellation requests for registration fee refunds must be submitted in writing to
and received by the Adobe MAX Registration Center according to the following schedule.
Before September 14, 2015: 50% refund
September 15, 2015 or later: No refund (No-shows are ineligible for registration fee refunds.)
The Scheduler is an online tool available for registered attendees to build your own personalized schedule of sessions and labs. You can access it by signing in on . Both sessions and labs fill quickly, so schedule as soon as possible. The MAX Scheduler will be available starting in June 2015.
Onsite note: Space in sessions/labs will be limited. If you have pre-registered for a session or lab, you must arrive 3 minutes prior to when a session or lab begins to secure your seat. Your enrollment in a session will be validated and scanned at the time of entry. Anyone who is not pre-enrolled may be asked to wait in a standby line.
If you are not pre-registered for a session or lab or you are on the waitlist, you can stand in the onsite wait-line outside of the session room. We suggest you arrive 10-15 minutes prior to the session start time. Four minutes prior to the start of the session, if seats are available, the door monitor will allow wait-line attendees into the room.
Please note: getting added to the waitlist does not guarantee you a seat in a session or lab. In addition, if you have pre-registered and been confirmed for a session via the MAX Scheduler, you MUST arrive at least five minutes prior to the session start time in order to guarantee your seat. Otherwise, it may be forfeited to those in the onsite wait-line.
Shuttles are available to ALL MAX attendees, regardless of which hotel you are staying in. See schedules below of hotel pickup locations.
Complimentary shuttle bus transportation is provided between Westin Bonaventure, LA Hotel Downtown, Sheraton LA Downtown, The Standard Hotel, LA Athletic Club, O Hotel, Millenium Biltmore, Omni LA Hotel and the Los Angeles Convention Center from October 4 through October 7.
Note: The Line Hotel has a separate shuttle schedule.
Sunday, October 4
6:30–9:30am, 15-minute intervals
9:30am–2:30pm, 30-minute intervals
2:30–5:30pm, 15-minute intervals
Monday, October 5
6:30–10am, 15-minute intervals
10am–4:30pm, 30-minute intervals
4:30–9pm, 15-minute intervals
Tuesday, October 6
7–10am, 15-minute intervals
10am–4:30pm, 30-minute intervals
4:30–6:30pm, 15-minute intervals
MAX Bash 6:30–11:30pm, 15-minute intervals*
* All shuttles operate to and from LACC
Wednesday, October 7
7:00–10:30am, 15-minute intervals
10:30am–3:30pm, 30-minute intervals
3:30–6:30pm, 15-minute intervals
The Line Hotel Shuttle Schedule
Sunday, October 4
Pickup at Line Hotel – Morning service
Pickup at LACC – Afternoon service
Monday, October 5
Pickup at Line Hotel – Morning service
7am–11am, 30-minute intervals
Pickup at LACC – Afternoon service
5pm–9pm, 30-minute intervals
Tuesday, October 6
Pickup at Line Hotel – Morning service
7am–11am, 30-minute intervals
Pickup at LACC – Afternoon service
5pm–6:30pm, 30-minute intervals
MAX Bash 6:30–11:30pm, 30-minute intervals*
All shuttle operate to and from LACC
Wednesday, October 7
Pickup at Line Hotel – Morning service
7am–11am, 30-minute intervals
Pickup at LACC – Afternoon service
The event attire is casual. Carry a sweater or sweatshirt in case of cool temperatures in session rooms.
As a registered conference attendee, the minimum age to attend is 18 years. If you are purchasing a guest pass, the individual must be 21 years of age. If childcare is needed, contact your hotel directly to make arrangements.
Registration is located in the West Hall of the Los Angeles Convention Center. To pick up your badge, you will be required to show a government-issued photo ID such as a driver's license or passport. MAX passes will not be mailed.
Preconference labs
Saturday, Oct 3:
8am – 5pm
Sunday, Oct 4:
7am – 7pm
General registration
Saturday, Oct 3:
7am – 5pm
Sunday, Oct 4:
7am – 7pm
Monday, Oct 5:
7am – 8:30pm
Tuesday, Oct 6:
7am – 7:30pm
Wednesday, Oct 7:
7am – 5:30pm
Hotel reservations can be made during the MAX registration process until midnight on Thursday, September 17, 2015. You must be registered for MAX 2015 in order to take advantage of the negotiated discounted hotel rates, which are on a first-come, first-served basis. Do not con negotiated rates can be obtained only through the MAX registration process.
Please note: additional charges may be incurred for 3 or more people.
Please contact Customer Service at
for more details.
If you have already registered for MAX and would like to book your hotel reservation, you may log back into your MAX account at any time with your Adobe ID (email) that you used to set up your MAX registration. Refer to
for more information.
Five major airports serve Los Angeles: Los Angeles International Airport (LAX), Ontario International Airport (ONT), Bob Hope Airport in Burbank (BUR), John Wayne Airport in Orange County (SNA), and Long Beach Airport (LGB). Additional information is available at .
The parking cost is $15.00 to $25.00 per day. (No In/Out privileges) *Rates are subject to change. Note: Overnight parking is not available and vehicles parked overnight are subject to ticketing and towing.
Los Angeles offers 200 Metro bus lines and five Metro rail lines. Metro can take you just about anywhere in L.A. County. The Metro Rail is composed of the Metro Blue, Green, Red, Purple, and Gold lines. Hours of operation are generally from 4 a.m. to midnight, with less frequent service during the evening hours. Metro passes are good on all Metro bus lines as well as on Metro Rail.
There is a taxi option for getting around Los Angeles. (Attendees are responsible for paying for cab fares and will not be reimbursed by Adobe.)
Yellow Cab offers patrons an option to order a taxi via text message, by following the directions below. You may also call them directly at 877-733-3305.
Ordering a cab by text message: To order a cab, simply text your complete pick-up address to 310-574-2228 and the next available taxi will be dispatched to your address. You will receive a confirmation text message right away.
For example, text: "100 main st #5 san diego ca" or "100 main st #5 92101" to 310-574-2228.
After your order is confirmed, text STATUS to find out if your cab has been dispatched, or text CANCEL if you’d like to cancel your order. Message and data rates apply.
How do I login with Adobe ID?
All registrants are required to sign up for MAX using an Adobe ID. You can create one through the registration process if you don’t have one.
Please Sign In with the Adobe ID email address you will be using to access the Creative Cloud while on site at MAX.
If you do not have an Adobe ID linked to a current membership, Sign Up using an email address you will have access to onsite.
Customer Service and Adobe MAX event managers do not have access to set up or reset passwords. The registration process will guide attendees through the login or sign up process.
If you have forgotten your password, go the .
What is an Adobe ID?
The Adobe ID is Adobe’s single sign-on that lets you register for Adobe events, download free trials, buy products, manage orders, and access online services such as Adobe Creative Cloud . It also gives you access to be part of the thriving Adobe online community.
What access do I receive with my Adobe MAX 2015 pass?
Full conference pass
All keynotes and evening activities: Monday-Tuesday, Oct 5-6
All breakout sessions and labs: Monday-Wednesday, Oct 5-7
Access to all activities held in the Community Pavilion
Breakfast and Lunch: Monday-Wednesday, Oct 5-7
Does not include access to preconference labs, which can be purchased separately
Are meals included with my full conference pass?
Yes, breakfast and lunch are provided to all attendees over the main conference days (Monday thru Wednesday, Oct. 5-7)
Buffet options will be offered at the Welcome Reception on Monday and the Bash on Tuesday
How do I access my account, change personal information and add registration packages?
To update your MAX account, including your personal contact information, hotel reservations, and your MAX schedule selections,
with your Adobe ID (email) that you used to set up your MAX registration.
Can I purchase a guest social pass to the evening social events?
Registered MAX attendees are permitted to purchase one guest social pass. Guests must be 21 years or older and accompanied by the MAX registrant who purchased the guest pass. Guest passes have access only to the following evening events:
Sponsor Welcome Reception (Monday, Oct 5)
MAX Bash (Tuesday, Oct 6)
Evening events (guest passes) are not available for individual purchase.
Are there any discounts for groups?
MAX 2015 offers a group discount program when you register a group from
your company. Multiple packages for attendee groups of 3 to 10 can be
purchased directly through registration with a credit card. Once the attendee
purchases the group package, registration codes will be automatically
generated and given to the attendee at the end of the registration process.
Large groups of 11 or more may be eligible for greater discounts. If interested, send an email to
for more information.
Group Discount Terms and Conditions:
This offer cannot be combined with any other offer, package, or promotion codes. You may choose to pay with the same credit card for the multiple
registration fees or use individual credit cards for each transaction. Payment by
purchase order or check is not accepted.
What are the registration policies/terms & conditions?
Only ONE (1) discount may be applied to an individual registration. Under no circumstances can any of the discounts be combined. Your registration must be paid in full before the Early Bird and/or any other discount deadlines in order to receive the pricing for those discounts.
How can I pay for MAX 2015?
All registration fees for Adobe MAX 2015 are in U.S. dollars. Conference registration fees will be accepted with a valid credit card: American Express, MasterCard or Visa only.
What is the substitution policy?
Attendee substitutions from the same company may be made at any time at no charge but must be made in writing.
Substitution requests for individuals outside the company will not be granted.
Substitution requests can be sent to the Adobe MAX Registration Team at .
Please include the following information:
Full names of both the original registrant and substitute registrant
New registrant's user name
The replacement registrant will need to create a new account and stop prior to the payment portion
Note: Cancellation of travel and hotel reservations is the exclusive responsibility of the registrant.
All substitution requests must be received no later than September 17, 2015.
Onsite substitutions will incur a $150 processing fee.
What is the Tax ID number?
The tax ID number for MAX is 77-0019522.
How do I obtain a W-9 form?
To request a W-9 form, send an email to .
How do I register as an analyst or member of the press?
Send an email to Public Relations at
with inquiries regarding attendance as a press member. For inquiries regarding attendance as an analyst, send an email to Industry Analyst Relations at . Adobe does not archive information on registered press and analyst attendees from previous MAX conferences, so you will need to provide your credentials in your correspondence.
What if I need a visa application?
To receive a visa invite letter you must register first, then request a visa for MAX through our Contact Center at . If you do not receive a visa in time to travel to the United States for MAX, your registration fees will be fully refunded.
What is the cancellation policy?
Cancellation requests for registration fee refunds must be submitted in writing to
and received by the Adobe MAX Registration Center according to the following schedule.
Before September 14, 2015: 50% refund
September 15, 2015 or later: No refund (No-shows are ineligible for registration fee refunds.)
What is the MAX Scheduler?
The Scheduler is an online tool available for registered attendees to build your own personalized schedule of sessions and labs. You can access it by signing in on . Both sessions and labs fill quickly, so schedule as soon as possible. The MAX Scheduler will be available starting in June 2015.
Onsite note: Space in sessions/labs will be limited. If you have pre-registered for a session or lab, you must arrive 3 minutes prior to when a session or lab begins to secure your seat. Your enrollment in a session will be validated and scanned at the time of entry. Anyone who is not pre-enrolled may be asked to wait in a standby line.
What is the waitlist policy?
If you are not pre-registered for a session or lab or you are on the waitlist, you can stand in the onsite wait-line outside of the session room. We suggest you arrive 10-15 minutes prior to the session start time. Four minutes prior to the start of the session, if seats are available, the door monitor will allow wait-line attendees into the room.
Please note: getting added to the waitlist does not guarantee you a seat in a session or lab. In addition, if you have pre-registered and been confirmed for a session via the MAX Scheduler, you MUST arrive at least five minutes prior to the session start time in order to guarantee your seat. Otherwise, it may be forfeited to those in the onsite wait-line.
Is there shuttle service available?
Shuttles are available to ALL MAX attendees, regardless of which hotel you are staying in. See schedules below of hotel pickup locations.
Complimentary shuttle bus transportation is provided between Westin Bonaventure, LA Hotel Downtown, Sheraton LA Downtown, The Standard Hotel, LA Athletic Club, O Hotel, Millenium Biltmore, Omni LA Hotel and the Los Angeles Convention Center from October 4 through October 7.
Note: The Line Hotel has a separate shuttle schedule.
Sunday, October 4
6:30–9:30am, 15-minute intervals
9:30am–2:30pm, 30-minute intervals
2:30–5:30pm, 15-minute intervals
Monday, October 5
6:30–10am, 15-minute intervals
10am–4:30pm, 30-minute intervals
4:30–9pm, 15-minute intervals
Tuesday, October 6
7–10am, 15-minute intervals
10am–4:30pm, 30-minute intervals
4:30–6:30pm, 15-minute intervals
MAX Bash 6:30–11:30pm, 15-minute intervals*
* All shuttles operate to and from LACC
Wednesday, October 7
7:00–10:30am, 15-minute intervals
10:30am–3:30pm, 30-minute intervals
3:30–6:30pm, 15-minute intervals
The Line Hotel Shuttle Schedule
Sunday, October 4
Pickup at Line Hotel – Morning service
Pickup at LACC – Afternoon service
Monday, October 5
Pickup at Line Hotel – Morning service
7am–11am, 30-minute intervals
Pickup at LACC – Afternoon service
5pm–9pm, 30-minute intervals
Tuesday, October 6
Pickup at Line Hotel – Morning service
7am–11am, 30-minute intervals
Pickup at LACC – Afternoon service
5pm–6:30pm, 30-minute intervals
MAX Bash 6:30–11:30pm, 30-minute intervals*
All shuttle operate to and from LACC
Wednesday, October 7
Pickup at Line Hotel – Morning service
7am–11am, 30-minute intervals
Pickup at LACC – Afternoon service
What is the proper attire for MAX?
The event attire is casual. Carry a sweater or sweatshirt in case of cool temperatures in session rooms.
What is the age requirement for attending MAX?
As a registered conference attendee, the minimum age to attend is 18 years. If you are purchasing a guest pass, the individual must be 21 years of age. If childcare is needed, contact your hotel directly to make arrangements.
Where do I pick up my badge?
Registration is located in the West Hall of the Los Angeles Convention Center. To pick up your badge, you will be required to show a government-issued photo ID such as a driver's license or passport. MAX passes will not be mailed.
What are the onsite registration hours?
Preconference labs
Saturday, Oct 3:
8am – 5pm
Sunday, Oct 4:
7am – 7pm
General registration
Saturday, Oct 3:
7am – 5pm
Sunday, Oct 4:
7am – 7pm
Monday, Oct 5:
7am – 8:30pm
Tuesday, Oct 6:
7am – 7:30pm
Wednesday, Oct 7:
7am – 5:30pm
How do I make hotel reservations to receive the discounted rate?
Hotel reservations can be made during the MAX registration process until midnight on Thursday, September 17, 2015. You must be registered for MAX 2015 in order to take advantage of the negotiated discounted hotel rates, which are on a first-come, first-served basis. Do not con negotiated rates can be obtained only through the MAX registration process.
Please note: additional charges may be incurred for 3 or more people.
Please contact Customer Service at
for more details.
If you have already registered for MAX and would like to book your hotel reservation, you may log back into your MAX account at any time with your Adobe ID (email) that you used to set up your MAX registration. Refer to
for more information.
Five major airports serve Los Angeles: Los Angeles International Airport (LAX), Ontario International Airport (ONT), Bob Hope Airport in Burbank (BUR), John Wayne Airport in Orange County (SNA), and Long Beach Airport (LGB). Additional information is available at .
What is the parking cost for the Los Angeles Convention Center?
The parking cost is $15.00 to $25.00 per day. (No In/Out privileges) *Rates are subject to change. Note: Overnight parking is not available and vehicles parked overnight are subject to ticketing and towing.
Where can I find information about the Los Angeles area?
Information regarding Los Angeles attractions and weather can be found on the .
Is public transportation available?
Los Angeles offers 200 Metro bus lines and five Metro rail lines. Metro can take you just about anywhere in L.A. County. The Metro Rail is composed of the Metro Blue, Green, Red, Purple, and Gold lines. Hours of operation are generally from 4 a.m. to midnight, with less frequent service during the evening hours. Metro passes are good on all Metro bus lines as well as on Metro Rail.
Are taxis available?
There is a taxi option for getting around Los Angeles. (Attendees are responsible for paying for cab fares and will not be reimbursed by Adobe.)
Yellow Cab offers patrons an option to order a taxi via text message, by following the directions below. You may also call them directly at 877-733-3305.
Ordering a cab by text message: To order a cab, simply text your complete pick-up address to 310-574-2228 and the next available taxi will be dispatched to your address. You will receive a confirmation text message right away.
For example, text: "100 main st #5 san diego ca" or "100 main st #5 92101" to 310-574-2228.
After your order is confirmed, text STATUS to find out if your cab has been dispatched, or text CANCEL if you’d like to cancel your order. Message and data rates apply.}